TWIST B2B Campaign

Cavalier Bremworth

Architects and specifiers are a critical B2B audience for carpet makers, Cavalier Bremworth. A credible and engaging strategy was needed to build on-going dialogue with this high value audience. As a response, Federation together with Cavalier Bremworth created the TWIST Design Award and TWIST Magazine – a quarterly magazine that sits alongside the ‘’bible’ for architects, Architecture NZ. Together with an email marketing programme, this powerful communication strategy has been so successful, it has since been launched into the Australian market.