Celebrating New Zealand Winter

Q Card

Winter is a difficult climate for retail spending with consumers preferring to spend more time indoors keeping warm and dry. Federation’s credit card spend promotion for Q Card flipped the season on its head by inviting Q Cardholders to embrace winter and all the wonderful activities that go with it. We captured the essence of the Kiwi winter lifestyle through the use of beautifully crafted postcards – each with their own identity and personality in a uniquely and personal Kiwi way. The results were a successful campaign in an otherwise ‘cold’ season for retailers.