Don’t hang about

Accor Hotels

Accor Hotel Group represents the well-known hotel brands – Sofitel, Mercure, Novotel, Ibis, All Seasons, Grand Mercure and more. Demand for hotel nights had fallen sharply as recession continued to erode the business market and urgent action was needed. A low-cost, innovative approach was needed so Accor’s own communication channels were used instead – its 1300 staff! Staff were encouraged to spread the word and promote the fantastic offer of 40% off to friends and family via social media and ambient media channels. The net result was ‘Don’t Hang About’ became the most successful marketing campaign to ever be undertaken by Accor.