Q Card Rebrand

Q Card

Q Card is the consumer finance card that’s been helping New Zealanders to buy the things they want for more than 10 years. Its unique proposition of at least 3 months interest free on everything you buy makes it the card that gives consumers breathing space. With Federation’s help, the brand was launched above the line for the first time in its history, together with a compelling new card design and marketing campaign that singles out Q Card as the card ‘for buying the things that really matter’. The new card and campaign have been an immediate hit with both Q Card customers and merchants.