Watch Again

Bike Bike Bike

Bike Bike Bike
Bike Bike Bike

Auckland Transport

An audio aide memoir to get drivers thinking about bike riders every time they turn.

  • Behaviour Change
  • Radio
  • OOH
  • Social video

Motorists are responsible for most accidents between vehicles and bikes. We simply have a blind spot when it comes to bikes. Experts call this “inattentional blindness” – an inability to see an unexpected object in plain sight. We wanted to hardwire a new behaviour with motorists to think bike when they make a turn. Using the sound of the turning indicator to say bike, bike, bike, we encourage drivers to be extra vigilant and to see what they were missing.

Radio

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