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Auckland Transport

Flexible Working

The opportunity - Auckland’s rush hour commute is a well-documented waste of time for many. One solution is ‘time-shifting’ people’s working day, so staff can avoid commuting during peak hours and their employers can enjoy a full productive day’s work from them.

The strategy - Employees and their employers need to talk about having a flexible working relationship. It’s a difficult subject to raise, but it shouldn’t be. Because flexible hours can work for both parties.

The creative - Let’s talk about flex. Let’s start the conversation about the mutual benefits of flexible working hours. Approaching the subject with a bit of humour helps break the ice to begin discussions about a consensual flexual arrangement…




Online, interested parties view case studies, calculate potential time savings through time-shifting their working days, and send suggestive messages about flex to others.

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