The opportunity - The challenge was to elevate the Farmers Finance Card from feeling like 'Nanna’s discount card' to a more modern and inspiring option, full of discounts and rewards for everyday Kiwis.
The strategy - We also decided to bust out of a typically DM-heavy campaign focus and increase engagement with some online-led work, educating people that the Farmers Finance Card can be used not only at Farmers, but also at over ten thousand retailers nationwide.
The creative - Throw into the mix a stunning Fiat convertible 500c, travel and fashion prizes and we had the recipe for two engaging online 'swipe and win' stories. In one shoot, we created the two mini movies that made up the 'live a little' campaign. Each spot follows real New Zealanders purchasing a combination of everyday items on their Farmers Finance Card, bringing to life a little personal goal...with a twist.