The opportunity - We were tasked with designing and building a content marketing platform for BizRewards on behalf of our sister PR agency, Hubbub in the form of a blog called The Meeting Room. Its aim was to create an engaging platform where BizRewards could be hyper-relevant to small New Zealand businesses – providing rewarding ideas, advice and tools to enhance their workplace, fulfil their ambitions and improve work-life balance.
The strategy - Get small business owners signed up to BizRewards by offering free, ongoing and impartial advice via The Meeting Room blog. The steady flow of insightful articles and interviews positioned BizRewards as a valuable small business partner and an industry leader.
The creative - At the front end, we developed a clean, professional identity and website, while behind the scenes, we created an easy to use CMS that the client could update. Users can engage on any device, browsing posts by topic, author or by colour-coded content tags. They can view related posts and share through social channels. The site also acts as a resource portal for associated government and industry bodies.