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Hop Top Up

Hop Top Up
 Top Up

Auckland Transport

Helping to make commuters’ lives just a little bit easier.

Queuing up to top up your Hop Card at kiosks, machines and diaries is not the best way to enjoy your commute. Auckland Transport ran a campaign to remind commuters that they could do this online and save the hassle of queuing.

We devised a striking visual campaign using queuing commuters as typeface. It ran across digital screens in all transport hubs and online.

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