Helping to make commuters’ lives just a little bit easier.
Queuing up to top up your Hop Card at kiosks, machines and diaries is not the best way to enjoy your commute. Auckland Transport ran a campaign to remind commuters that they could do this online and save the hassle of queuing.
We devised a striking visual campaign using queuing commuters as typeface. It ran across digital screens in all transport hubs and online.