Igniting interest in a well-established rewards programme by sending a city slicker to the country.
Farm Source Rewards is an awesome program that passes profit value back to farmers. It can open a world of rewards, but interest in it was lower than it should be. The solution: a comms program clearly explaining how FSR works, that’s engaging, surprising and sharable.
Meet Laura Daniels, comedienne, dancer and actor, appearing here in the role of ‘City Girl wooed by Rewards’. Savvy and sassy Laura discovers these Farm Source Rewards can get you lots of nice things, so she sets off to make herself eligible. The infotaining video series was released weekly along with direct deals and incentives.
We unleashed Laura on unususpecting real farmers to create four educational videos that customers would actually watch. Check them out.
Who is eligible
The microsite is a hub of knowledge for all new and potential FS Rewards customers.