The Latest

Find out what Federation has been up to lately. Here we’ll keep you posted on our latest projects, events and happenings.

Black tie at Shed 10

Cavalier Bremworth flew the who's who of the NZ carpet industry to Auckland's Shed10 for a glamorous launch night event.

Robots, AI and getting with the programme

“The pace of disruptive technological innovation has gone from linear to parabolic in recent years,” said a recent Bank of America Merrill Lynch report.

Creating a new Hubbub around content marketing

Today we are absolutely chuffed to announce the launch of our sister agency, Hubbub, a specialist content marketing and PR agency.


Like it up

Find out how we engaged Q Cardholders with a fun, digitally led campaign that drove awareness about using Q Card online.

McDowell & Parkinsons

Oh what a night!

The Andy McDowell auction evening was a spectacular success. A full house at La Zeppa, tears, hugs, drinks flowing all night and over $70,000 raised with every cent going to Andy's quality of life and towards the education of his two daughters Lily and Pearl.

Building to Battle

See how a youth orchestra, a first time actor, CGI and live action all come together to create a unique and intriguing ad. Take a behind-the-scenes look at our TVC for James Hardie Linea Weatherboard here.

A new creative direction for the Feds

Our creative department has been boosted by a string of top-quality hires in 2014, starting at the top. Matt Campbell came on board as Creative Director in Feb to reinvigorate the creative output. Since then, the creative team has steadily grown, adding new copywriters Danny and Jack, designer Ashley, digital designer Graham and front-end dev guru Adam.

Change Agents

Originally published in Idealog, January 2014.

Radical consumer change is underway – that much is clear from the recent World Retail Congress held in Paris. Federation’s Sharon Henderson distills her thoughts on the change strategies being adopted by the world’s retail leaders in attendance and reflects on how change drives the New Zealand-owned agency she co-founded five years ago.


Cavalier Bremworth

100% pure wool Cavalier Bremworth carpet had a major battle ahead – to fight back against heavy-spending synthetic carpets who were using Rhino’s and spillage tests to win the durability/toughness test with consumers. Wool had to fight back. So using a completely integrated marketing solution that included 4 x 15” TVC’s, a customer contact strategy and enhanced in-store experience, the Cavalier Bremworth brand launched a creative idea consumers loved, and messages that resonated loud and clear. We brought in the wool experts themselves – New Zealand sheep, to talk to New Zealanders about the superiority of wool carpet.