Winning

Cavalier Bremworth.

100% pure wool Cavalier Bremworth carpet had a major battle ahead – to fight back against heavy-spending synthetic carpets who were using Rhino’s and spillage tests to win the durability/toughness test with consumers. Wool had to fight back. So using a completely integrated marketing solution that included 4 x 15” TVC’s, a customer contact strategy and enhanced in-store experience, the Cavalier Bremworth brand launched a creative idea consumers loved, and messages that resonated loud and clear. We brought in the wool experts themselves – New Zealand sheep, to talk to New Zealanders about the superiority of wool carpet.