Cavalier Bremworth flew the who's who of the NZ carpet industry to Auckland's Shed10 for a glamorous launch night event hosted by Carly Flynn, which included live performance, themed cocktails and the unveiling of the brand TVC and re-designed in-store sales units.
Cavalier Corporation CEO Paul Alston set the tone for the evening talking to the company’s ongoing quest for innovation and the bold move in taking on the SDN market;
"We're signalling that Cavalier Bremworth is back with a fresh and modern perspective. It's our vision to become an iconic New Zealand brand and this re-launch campaign is a massive leap in the right direction."
Wool, the miracle fibre that Cav is famous for, and their two new ground breaking solution-dyed nylon carpet ranges Siren and Valour, were each presented as live choreographed performances. These dramatic shows interspersed with Q&A’s with their international product development partners.
Fabrizio Calenti, Aquafil Board Member, Managing Director and Head of Operations, spoke about ECONYL® a 100% regenerated fibre made entirely from recycled synthetics, and to their partnership with Cav who have secured the exclusive license for the fibre throughout Australasia.
Also present was Joe Parry from Universal Fibres (USA) talking about their revolutionary iTwist fibre and the work his company have done to generate this product exclusively for Cavalier.
Then Cavalier Marketing Manager Rochelle Flint, and Sales manager Warren Drinkwater, unveiled the new instore customer experience and invited everybody to come and experience it for themselves.