A new creative direction for the Feds
Matt Campbell - Creative Director.
As a small-but-quickly-growing-full-service-creative-agency, choosing the right person to lead the creative offering really is make or break territory.
Having recently shared cups of coffee with the best of the best, the lego pieces clicked perfectly into place and we hired Matt Campbell to head our creative department.
Through the years, Matt’s been a comic artist, an illustrator, animation director, designer, artist, art director and now Creative Director. Capturing ideas succinctly and expressing them through imagery and storytelling has always been at the heart of what Matt loves and is driven to do.
He brings 25 years of experience across the art, pop culture and communications industries in NZ and from long stints in both Tokyo and New York. As Creative Director at BBH New York, Matt worked across clients like Johnnie Walker, Lynx, Levis, Rolling Stone, Mentos and Reebok. More recently in NZ, he’s led the charge on campaigns for Telecom, Lexus and Tourism New Zealand.
Matt’s exactly the creative leader we were looking for – someone with flair and experience above and below the line, a passionate, enthusiastic creative with the ability to drive the quality of our work up a level.