Fresh blood.
Following the theme of hiring staff with colourful backgrounds; 90s surfing prodigy, bit-part bike mechanic and senior copywriter Danny Brown has joined the Feds from Affinity ID. Danny’s spent the last decade at the likes of FCB and Y&R and loves nothing more than crafting a TVC, a billboard, an eDM or even a tweet to within an inch of its life.

Jack Riddell started writing for 95bFM at the end of 2012 after graduating from South Seas Film and Television School, and within a year, he’d worked his way to the head of bFM’s creative desk. If you make your way to see The Admiral play at Whammy Bar on a Saturday night, you’re likely to find all seven feet of him jiving somewhere near the bar.

Studio designer extraordinaire Ashleigh Walker hails from the winterless north and has spent the last few years sharpening her skills at McCanns and Switch design. Ash has an enviable eye for detail and having poured herself into projects for Nike, Barkers and Max, is already giving Federation’s design capability a real boost.

Through-and-through Geordie and avid Man U fan (go figure) Graham Mustard has settled in as digital designer after a few years of globetrotting and freelance stints in Wellington, Sydney and Queenstown. Graham has a print design background but has felt a calling to pixels over pantones in recent years, so he brings some epic digital design and code skills to the team.

The Feds also welcome front-end developer Adam Crowley to the team. In a previous life, Adam worked in printing pre-press before letting loose in a South American travel stint and finally settling back in NZ. Adam is our resident gizmo and gadget connoisseur and the go-to guy for all tech queries, which makes him a perfect fit as our king of dev.