It’s this principle that drives us at Federation. It’s why we bring together specialist expertise in digital technology, intelligent media planning and buying, data management and analytics, insight and research.
To elevate your business, we jump right in to get an intimate understanding of the competitive market you're operating within and the audience you want to influence. From there, clarity is key and our strategic recommendations are always based on a relevant and thoroughly researched insight.
We’re passionate about creating campaigns that genuinely touch people. We take a feelings-first approach to storytelling – engaging and entertaining with emotion then supporting with rational benefits. We're meticulous and committed to making sure your message hits the sweet spot between resounding creativity and eye-catching simplicity.
With the multimedia landscape changing daily, content, context and accuracy are the three main factors influencing effectiveness. One size certainly does not fit all anymore, so we're constantly measuring, testing and evolving our creative product to ensure we're crafting work that escalates your brand awareness, reputation and bottom line.
I believe clarity is absolutely key at every stage of the process. Interrogate the data, the strategy and the brief – reduce it to the simplest truth. Then focus on conveying that brand truth as simply and clearly as possible - no additives or artificial sweeteners.
People today are literally drowning in content and entertainment to choose from – the simple truth is nobody is going to give your communications a cursory glance unless it is overtly engaging or useful to them in one way or another. Ads are not competing with other ads, they’re competing with Hollywood, Playstation and the like. So keep the message to minimum, dial up the emotion and give the people of the world a great reason to invite you into their world. Needless to say – a little humour never goes astray:
“A nurse walks into a bank totally exhausted after an 18 hour shift. She grabs a deposit slip, pulls a rectal thermometer out of her purse, and tries to write with it. When she realises her mistake, she looks at the flabbergasted teller and, without missing a beat, says, “Well that’s great… some asshole’s got my pen.”
My roots are in design and illustration, I’m a maker and crafter at heart. If you make things well they have lasting value, a simple truism. And if you design things right they’re more appealing and effective. Everybody intuitively appreciates great design whether they’re aware of it or not – it’s an essential ingredient.
Design is at the core of every brand's personality and it's an integral part of everything we do. The combined use of colour, typography, photography and illustration tell a unique story and when you get it right, a brand really starts to sing. We start by working with each client to determine the design language of their brand, so we collectively know what we’re doing and why – everyone is on the same page.
We’re a team of digital thinkers and doers, communicators and problem solvers. We love nothing more than delivering rich interactive, results driven experiences and have a swag of local and international awards under our belts to show for it.
Our full-service in-house digital department has capability across all digital applications, big or small. We work hand in hand with the Creative Department creating compelling communications and rich integrated user experiences.
From mobile apps to sms activated robots, Multi lingual film experiences to small targeted banner campaigns, collectively we’ve done it all. We are a team passionate about producing great digital work irrelevant of scale.
It’s not all about digital it’s about great ideas, well considered, finely crafted, superbly executed.