Auckland Transport

Let's go there

Services:
TVC
OOH
Social
Digital
Radio

Challenge

As Auckland grows, Auckland Transport is focused on creating seamless journeys - a fully connected city. But when you can’t picture the finish line, the journey seems long and riddled with potholes. So, how could we stop the complaints and start the excitement?

Solution

To launch AT’s new ‘Let’s go there’ platform, we created a fully integrated campaign (including a soundtrack composed of the sounds of the city itself). This allowed us to showcase the freedoms a fully connected city now offers Aucklanders – from safe cycling, walking, buses, trains to ferries.